<!-- bryant-content-generator:start --> # Creators should treat forecasts as strategic... > Creators should treat forecasts as strategic hypotheses rather than certainties. Enter enough to learn, preserve optionality, measure the response, and expand commitment when the platform demonstrates that it can carry the intended work. **Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]] ## Share on Social Media ``` “Creators should treat forecasts as strategic hypotheses rather than certainties. Enter enough to learn, preserve optionality, measure the response, and expand commitment when the platform demonstrates that it can carry the intended work.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-creators-should-treat-carry-intended-work ``` <!-- bryant-content-generator:end -->