<!-- bryant-content-generator:start --> # Credibility begins with substance but travels... > Credibility begins with substance but travels through signals because attention is finite. The signal earns the first look; the underlying work must reward the closer one. **Source:** [[livestreams/Building a Credible Public Identity - Workbook|Building a Credible Public Identity]] ## Share on Social Media ``` “Credibility begins with substance but travels through signals because attention is finite. The signal earns the first look; the underlying work must reward the closer one.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-credibility-begins-substance-must-reward-closer ``` <!-- bryant-content-generator:end -->