<!-- bryant-content-generator:start --> # Cross-platform participation is an outreach... > Cross-platform participation is an outreach strategy when each channel reaches people in a form they can actually use. The purpose is not omnipresence; it is reducing the chance that valuable work remains invisible because it exists in only one communication grammar. **Source:** [[livestreams/Learning New Media Through Direct Participation - Workbook|Learning New Media Through Direct Participation]] ## Share on Social Media ``` “Cross-platform participation is an outreach strategy when each channel reaches people in a form they can actually use. The purpose is not omnipresence; it is reducing the chance that valuable work remains invisible because it exists in only one communication grammar.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-cross-platform-participation-exists-communication-grammar ``` <!-- bryant-content-generator:end -->