<!-- bryant-content-generator:start --> # Cross-platform strategy works when each medium... > Cross-platform strategy works when each medium performs a useful function and the source remains portable. Presence everywhere without a coherent archive produces motion without durable control. **Source:** [[livestreams/Social Capital as an Instrument for Social Good - Workbook|Social Capital as an Instrument for Social Good]] ## Share on Social Media ``` “Cross-platform strategy works when each medium performs a useful function and the source remains portable. Presence everywhere without a coherent archive produces motion without durable control.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-cross-platform-strategy-without-durable-control ``` <!-- bryant-content-generator:end -->