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# The customer is not always right, but the customer...
> The customer is not always right, but the customer is always worth hearing. Many customers are difficult, and business owners deserve compassion, yet good feedback is a gift that helps a business improve. Criticism is no threat to your self-esteem; it informs you.
**Source:** [[livestreams/Class as Conduct — Manners, Thoughtfulness, and Service - Workbook|Class as Conduct — Manners, Thoughtfulness, and Service]]
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“The customer is not always right, but the customer is always worth hearing. Many customers are difficult, and business owners deserve compassion, yet good feedback is a gift that helps a business improve. Criticism is no threat to your self-esteem; it informs you.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-customer-always-right-self-esteem-informs
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