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# Customer loyalty systems exchange convenience or...
> Customer loyalty systems exchange convenience or discounts for behavioral data. Economic agency begins by understanding the trade rather than treating the card as free.
**Source:** [[livestreams/Craft, Value, and the Recovery of Fair Compensation — Part 1 - Workbook|Craft, Value, and the Recovery of Fair Compensation — Part 1]]
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“Customer loyalty systems exchange convenience or discounts for behavioral data. Economic agency begins by understanding the trade rather than treating the card as free.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-customer-loyalty-systems-treating-card-free
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