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# Customer relationships are human relationships...
> Customer relationships are human relationships mediated by systems. Automation should preserve recognition, context, and repair rather than use efficiency as permission to become indifferent.
**Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording]]
## Share on Social Media
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“Customer relationships are human relationships mediated by systems. Automation should preserve recognition, context, and repair rather than use efficiency as permission to become indifferent.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-customer-relationships-human-permission-become-indifferent
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