<!-- bryant-content-generator:start --> # Customer service is a specialized name for an... > Customer service is a specialized name for an ordinary human obligation: treat the person in front of you as a person. Systems, scripts, and metrics should support that recognition rather than replace it. **Source:** [[livestreams/Trust Economics, Authentic Marketing, and Community as Currency - Workbook|Trust Economics, Authentic Marketing, and Community as Currency]] ## Share on Social Media ``` “Customer service is a specialized name for an ordinary human obligation: treat the person in front of you as a person. Systems, scripts, and metrics should support that recognition rather than replace it.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-customer-service-specialized-recognition-rather-replace ``` <!-- bryant-content-generator:end -->