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# The deepest form of influence is not telling...
> The deepest form of influence is not telling people what to think, but shaping what feels natural to think about.
**Source:** [[articles/war with empire/Authorship of the West|Authorship of the West]], [[working/authorship-west-extraction-markup-20260922/postimages/articles/war with empire/Authorship of the West|Authorship of the West]], [[working/authorship-west-extraction-markup-20260922/preimages/articles/war with empire/Authorship of the West|Authorship of the West]], [[working/authorship-west-reminder-links-repair-20260922/postimages/articles/war with empire/Authorship of the West|Authorship of the West]], [[working/authorship-west-reminder-links-repair-20260922/preimages/articles/war with empire/Authorship of the West|Authorship of the West]]
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“The deepest form of influence is not telling people what to think, but shaping what feels natural to think about.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-deepest-form-influence-feels-natural-think
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