<!-- bryant-content-generator:start --> # Define the victory before designing the launch.... > Define the victory before designing the launch. Reaching a specific community, getting the most copies into readers' hands, building institutional credibility, opening speaking opportunities, and appearing on a particular list each require a different campaign. A clear primary goal resolves most tactical questions. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Define the victory before designing the launch. Reaching a specific community, getting the most copies into readers' hands, building institutional credibility, opening speaking opportunities, and appearing on a particular list each require a different campaign. A clear primary goal resolves most tactical questions.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-define-victory-before-most-tactical-questions ``` <!-- bryant-content-generator:end -->