<!-- bryant-content-generator:start --> # Define the victory before designing the launch.... > Define the victory before designing the launch. Reaching a specific community, selling a meaningful number of books, creating institutional credibility, opening speaking opportunities, and appearing on a list are different objectives that require different campaigns. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Define the victory before designing the launch. Reaching a specific community, selling a meaningful number of books, creating institutional credibility, opening speaking opportunities, and appearing on a list are different objectives that require different campaigns.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-define-victory-before-require-different-campaigns ``` <!-- bryant-content-generator:end -->