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# Distribution increases the probability that useful...
> Distribution increases the probability that useful work will meet the person who needs it. Syndication, excerpts, interviews, collaborations, and repeated presentation are not substitutes for quality; they are the routes through which quality becomes socially available.
**Source:** [[livestreams/Building Thought Leadership Through Documented Practice - Workbook|Building Thought Leadership Through Documented Practice]]
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“Distribution increases the probability that useful work will meet the person who needs it. Syndication, excerpts, interviews, collaborations, and repeated presentation are not substitutes for quality; they are the routes through which quality becomes socially available.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-distribution-increases-probability-becomes-socially-available
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