<!-- bryant-content-generator:start --> # Distribution models allocate risk, reward,... > Distribution models allocate risk, reward, information, and relationship. Before recruiting anyone, explain whether the channel is retail, wholesale, affiliate, marketplace, direct sale, licensing, local representation, or another defined arrangement and show how value moves through it. **Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Workbook|Community, Product Stewardship, and the Ethics of a New Venture]] ## Share on Social Media ``` “Distribution models allocate risk, reward, information, and relationship. Before recruiting anyone, explain whether the channel is retail, wholesale, affiliate, marketplace, direct sale, licensing, local representation, or another defined arrangement and show how value moves through it.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-distribution-models-allocate-show-value-moves ``` <!-- bryant-content-generator:end -->