<!-- bryant-content-generator:start --> # Distribution should be designed as carefully as... > Distribution should be designed as carefully as the artifact. Decide who will introduce it, which audience needs it, what context makes it intelligible, how participants will preserve independent judgment, and what happens after the initial attention arrives. **Source:** [[livestreams/Building Opportunity Through Reciprocal Networks - Workbook|Building Opportunity Through Reciprocal Networks]] ## Share on Social Media ``` “Distribution should be designed as carefully as the artifact. Decide who will introduce it, which audience needs it, what context makes it intelligible, how participants will preserve independent judgment, and what happens after the initial attention arrives.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-distribution-should-designed-initial-attention-arrives ``` <!-- bryant-content-generator:end -->