<!-- bryant-content-generator:start --> # A durable identity needs enough abstraction to... > A durable identity needs enough abstraction to survive growth. When a person builds all recognition around one narrow product, platform, or role, legitimate evolution can strand the social capital that previous work created. **Source:** [[livestreams/Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach]] ## Share on Social Media ``` “A durable identity needs enough abstraction to survive growth. When a person builds all recognition around one narrow product, platform, or role, legitimate evolution can strand the social capital that previous work created.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-durable-identity-needs-previous-work-created ``` <!-- bryant-content-generator:end -->