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# Early adoption is not the same as impulsive...
> Early adoption is not the same as impulsive adoption. A disciplined creator watches who is using the tool, what behavior it enables, how quickly the network is growing, and whether the format serves an existing mission before committing serious attention.
**Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]]
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“Early adoption is not the same as impulsive adoption. A disciplined creator watches who is using the tool, what behavior it enables, how quickly the network is growing, and whether the format serves an existing mission before committing serious attention.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-early-adoption-same-committing-serious-attention
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