<!-- bryant-content-generator:start --> # Early platforms are laboratories for later norms.... > Early platforms are laboratories for later norms. Vertical video, direct creator-audience exchange, disappearing stories, and mobile-first production can begin as peculiar features and later become ordinary expectations across the entire media environment. **Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]] ## Share on Social Media ``` “Early platforms are laboratories for later norms. Vertical video, direct creator-audience exchange, disappearing stories, and mobile-first production can begin as peculiar features and later become ordinary expectations across the entire media environment.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-early-platforms-laboratories-entire-media-environment ``` <!-- bryant-content-generator:end -->