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# The economy of energy governs social media success...
> The economy of energy governs social media success because every post, argument, response, relationship, and platform demand consumes a portion of the finite attention from which a life is built. Strategy begins by deciding which expenditures compound and which merely leave a person depleted.
**Source:** [[livestreams/Economy of Energy and Social Media Success — Promotional Prelude - Workbook|Economy of Energy and Social Media Success — Promotional Prelude]]
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“The economy of energy governs social media success because every post, argument, response, relationship, and platform demand consumes a portion of the finite attention from which a life is built. Strategy begins by deciding which expenditures compound and which merely leave a person depleted.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-economy-energy-governs-leave-person-depleted
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