<!-- bryant-content-generator:start --> # Edward Bernays demonstrated that consumption can... > Edward Bernays demonstrated that consumption can be engineered by attaching products to social identity. Modern media multiplies this power through personalization, repetition, and continuous feedback. **Source:** [[livestreams/Whole-Food Cooking, Weight Loss, and the Influence of Advertising - Workbook|Whole-Food Cooking, Weight Loss, and the Influence of Advertising]] ## Share on Social Media ``` “Edward Bernays demonstrated that consumption can be engineered by attaching products to social identity. Modern media multiplies this power through personalization, repetition, and continuous feedback.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-edward-bernays-demonstrated-repetition-continuous-feedback ``` <!-- bryant-content-generator:end -->