<!-- bryant-content-generator:start --> # Effortless effort is directed rather than passive.... > Effortless effort is directed rather than passive. Establish the purpose, create a useful container, model the conduct, and allow participants to supply forms the founder could not have planned. **Source:** [[livestreams/Time, Trust, and the Formation of Leaders - Workbook|Time, Trust, and the Formation of Leaders]] ## Share on Social Media ``` “Effortless effort is directed rather than passive. Establish the purpose, create a useful container, model the conduct, and allow participants to supply forms the founder could not have planned.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-effortless-effort-directed-forms-founder-planned ``` <!-- bryant-content-generator:end -->