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# Eligibility details can decide outcomes. Releasing...
> Eligibility details can decide outcomes. Releasing in both print and digital formats, publishing through a company imprint, and choosing an accurate category can determine which lists a book qualifies for. Getting the structure right comes before marketing.
**Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]]
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“Eligibility details can decide outcomes. Releasing in both print and digital formats, publishing through a company imprint, and choosing an accurate category can determine which lists a book qualifies for. Getting the structure right comes before marketing.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-eligibility-details-decide-comes-before-marketing
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