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# Emotional intensity is a legitimate instrument of...
> Emotional intensity is a legitimate instrument of teaching. Humor can open the room, awe can enlarge perception, anger can identify a violated value, and hope can sustain action. The broadcaster's craft is to connect the emotion to a worthy object and carry the audience toward understanding.
**Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]]
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“Emotional intensity is a legitimate instrument of teaching. Humor can open the room, awe can enlarge perception, anger can identify a violated value, and hope can sustain action. The broadcaster's craft is to connect the emotion to a worthy object and carry the audience toward understanding.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-emotional-intensity-legitimate-audience-toward-understanding
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