<!-- bryant-content-generator:start --> # Encouragement is most powerful when it lowers the... > Encouragement is most powerful when it lowers the cost of the next action. A useful ally does more than praise the dream; they help make the first video, introduction, meeting, page, experiment, or application possible. **Source:** [[livestreams/Start Where You Are — Action, Encouragement, and Decentralized Thought Leadership - Workbook|Start Where You Are — Action, Encouragement, and Decentralized Thought Leadership]] ## Share on Social Media ``` “Encouragement is most powerful when it lowers the cost of the next action. A useful ally does more than praise the dream; they help make the first video, introduction, meeting, page, experiment, or application possible.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-encouragement-most-powerful-experiment-application-possible ``` <!-- bryant-content-generator:end -->