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# Engagement metrics are telemetry, not moral rank....
> Engagement metrics are telemetry, not moral rank. They can reveal circulation, resonance, and network position while remaining unable to measure the full social value of what was shared.
**Source:** [[livestreams/Social Capital as an Instrument for Social Good - Workbook|Social Capital as an Instrument for Social Good]]
## Share on Social Media
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“Engagement metrics are telemetry, not moral rank. They can reveal circulation, resonance, and network position while remaining unable to measure the full social value of what was shared.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-engagement-metrics-telemetry-social-value-shared
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