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# Entertainment environments do not merely reflect...
> Entertainment environments do not merely reflect desire; they train it. Repetition normalizes a posture, synchronized attention amplifies it, and the visible reactions of the crowd teach each participant which expressions will purchase belonging.
**Source:** [[livestreams/Culture, Social Belonging, and the Environments We Create - Workbook|Culture, Social Belonging, and the Environments We Create]]
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“Entertainment environments do not merely reflect desire; they train it. Repetition normalizes a posture, synchronized attention amplifies it, and the visible reactions of the crowd teach each participant which expressions will purchase belonging.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-entertainment-environments-merely-expressions-purchase-belonging
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