<!-- bryant-content-generator:start --> # The entrepreneur creates a controlled doorway into... > The entrepreneur creates a controlled doorway into the unfamiliar. Good design lets customers encounter wonder while the operator quietly carries the technical burden of making wonder safe and repeatable. **Source:** [[livestreams/How New Experiences Expand Possibility - Workbook|How New Experiences Expand Possibility]] ## Share on Social Media ``` “The entrepreneur creates a controlled doorway into the unfamiliar. Good design lets customers encounter wonder while the operator quietly carries the technical burden of making wonder safe and repeatable.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-entrepreneur-creates-controlled-wonder-safe-repeatable ``` <!-- bryant-content-generator:end -->