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# Entrepreneurship is hard at every level. Just when...
> Entrepreneurship is hard at every level. Just when you think you have a handle on things, the market, the platform, or the economy takes a sharp turn, and small businesses rarely have the reserves a large organization can use to adapt quickly. Expecting those reversals from the start makes them easier to survive.
**Source:** [[livestreams/Courage, Creative Risk, and Moving Through Fear - Workbook|Courage, Creative Risk, and Moving Through Fear]]
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“Entrepreneurship is hard at every level. Just when you think you have a handle on things, the market, the platform, or the economy takes a sharp turn, and small businesses rarely have the reserves a large organization can use to adapt quickly. Expecting those reversals from the start makes them easier to survive.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-entrepreneurship-hard-every-makes-easier-survive
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