<!-- bryant-content-generator:start --> # Ephemeral media changes performance by reducing... > Ephemeral media changes performance by reducing the expectation that every moment must become a permanent artifact. That informality can increase honesty and experimentation, while creators should still preserve source material whose long-term value exceeds the platform's disappearance schedule. **Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]] ## Share on Social Media ``` “Ephemeral media changes performance by reducing the expectation that every moment must become a permanent artifact. That informality can increase honesty and experimentation, while creators should still preserve source material whose long-term value exceeds the platform's disappearance schedule.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-ephemeral-media-changes-platforms-disappearance-schedule ``` <!-- bryant-content-generator:end -->