<!-- bryant-content-generator:start --> # The ethical version of the strategy is transparent... > The ethical version of the strategy is transparent about tone and proportion. A publisher can entertain without pretending entertainment is evidence, dramatize without manufacturing facts, and use an accessible opening without weakening the lesson that follows. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “The ethical version of the strategy is transparent about tone and proportion. A publisher can entertain without pretending entertainment is evidence, dramatize without manufacturing facts, and use an accessible opening without weakening the lesson that follows.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-ethical-version-strategy-weakening-lesson-follows ``` <!-- bryant-content-generator:end -->