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# Every format is a translation problem. A poster...
> Every format is a translation problem. A poster needs immediate clarity, a short video needs one governing movement, a book needs sustained architecture, and a live presentation needs enough rhythm for listeners to remain oriented as the argument develops.
**Source:** [[livestreams/Building Thought Leadership Through Documented Practice - Workbook|Building Thought Leadership Through Documented Practice]]
## Share on Social Media
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“Every format is a translation problem. A poster needs immediate clarity, a short video needs one governing movement, a book needs sustained architecture, and a live presentation needs enough rhythm for listeners to remain oriented as the argument develops.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-every-format-translation-oriented-argument-develops
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