<!-- bryant-content-generator:start --> # Every platform has a grammar of attention. Length,... > Every platform has a grammar of attention. Length, pacing, orientation, captioning, sound, search, interaction, and audience expectation differ, so reuse should preserve the intellectual object while redesigning the encounter. **Source:** [[livestreams/Reusing Creative Work Across Changing Platforms - Workbook|Reusing Creative Work Across Changing Platforms]] ## Share on Social Media ``` “Every platform has a grammar of attention. Length, pacing, orientation, captioning, sound, search, interaction, and audience expectation differ, so reuse should preserve the intellectual object while redesigning the encounter.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-every-platform-grammar-while-redesigning-encounter ``` <!-- bryant-content-generator:end -->