<!-- bryant-content-generator:start --> # Every platform teaches a communication grammar.... > Every platform teaches a communication grammar. Snapchat emphasized short-lived visual messages, direct exchanges, vertical composition, and informal continuity; mastery began by understanding those affordances rather than forcing an older broadcasting model into the new interface. **Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]] ## Share on Social Media ``` “Every platform teaches a communication grammar. Snapchat emphasized short-lived visual messages, direct exchanges, vertical composition, and informal continuity; mastery began by understanding those affordances rather than forcing an older broadcasting model into the new interface.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-every-platform-teaches-model-new-interface ``` <!-- bryant-content-generator:end -->