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# Every purchase is a form of mutual use. A customer...
> Every purchase is a form of mutual use. A customer helps a company grow while receiving a product, illustrating how being useful and benefiting go hand in hand.
**Source:** [[livestreams/Usefulness, Reciprocity, and the Cost of Staying in the Game - Workbook|Usefulness, Reciprocity, and the Cost of Staying in the Game]]
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“Every purchase is a form of mutual use. A customer helps a company grow while receiving a product, illustrating how being useful and benefiting go hand in hand.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-every-purchase-form-benefiting-hand-hand
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