<!-- bryant-content-generator:start --> # Every visual decision makes a preliminary argument... > Every visual decision makes a preliminary argument about what deserves attention, how the parts relate, and what the viewer should feel prepared to do next. Design is not decoration added after meaning; it is part of the route through which meaning becomes usable. **Source:** [[livestreams/Visual Storytelling and the Signals of Credibility - Workbook|Visual Storytelling and the Signals of Credibility]] ## Share on Social Media ``` “Every visual decision makes a preliminary argument about what deserves attention, how the parts relate, and what the viewer should feel prepared to do next. Design is not decoration added after meaning; it is part of the route through which meaning becomes usable.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-every-visual-decision-meaning-becomes-usable ``` <!-- bryant-content-generator:end -->