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# Everyone is vetting everyone. A new contact will...
> Everyone is vetting everyone. A new contact will likely look across every platform to judge whether a person is genuine, which makes a consistent and honest footprint essential. Credibility built slowly is the most valuable asset an online presence can hold.
**Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach]]
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“Everyone is vetting everyone. A new contact will likely look across every platform to judge whether a person is genuine, which makes a consistent and honest footprint essential. Credibility built slowly is the most valuable asset an online presence can hold.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-everyone-vetting-everyone-online-presence-hold
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