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# Not everything that matters can be measured. A...
> Not everything that matters can be measured. A grandmother's hug is real and powerful even though no instrument records its value.
**Source:** [[livestreams/Into the Flow — Movement, Reciprocity, and Priming the Pump - Workbook|Into the Flow — Movement, Reciprocity, and Priming the Pump]]
## Share on Social Media
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“Not everything that matters can be measured. A grandmother's hug is real and powerful even though no instrument records its value.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-everything-matters-measured-instrument-records-value
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