<!-- bryant-content-generator:start --> # Everything transmitted through media enters a... > Everything transmitted through media enters a network of nervous systems, relationships, and institutions. A message can change mood, attention, purchasing, affiliation, belief, and action, which is why transmission is never socially neutral merely because it is technically easy. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “Everything transmitted through media enters a network of nervous systems, relationships, and institutions. A message can change mood, attention, purchasing, affiliation, belief, and action, which is why transmission is never socially neutral merely because it is technically easy.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-everything-transmitted-media-merely-technically-easy ``` <!-- bryant-content-generator:end -->