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# Evolution or extinction becomes a useful...
> Evolution or extinction becomes a useful organizational warning only when it identifies what must adapt. Platforms, skills, business models, and audience behavior change; urgency should direct learning rather than manufacture panic.
**Source:** [[livestreams/Releasing Power Through Cooperative Leadership - Workbook|Releasing Power Through Cooperative Leadership]]
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“Evolution or extinction becomes a useful organizational warning only when it identifies what must adapt. Platforms, skills, business models, and audience behavior change; urgency should direct learning rather than manufacture panic.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-evolution-extinction-becomes-rather-manufacture-panic
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