<!-- bryant-content-generator:start --> # Expectation measurably shapes experience. The... > Expectation measurably shapes experience. The placebo effect, built into nearly every clinical study, shows that belief, context, and ritual influence how people feel and recover. In a meaningful sense, the person is the placebo, and that power deserves respect and careful use. **Source:** [[livestreams/Belief, Language, and the Psychosomatic Feedback Loop - Workbook|Belief, Language, and the Psychosomatic Feedback Loop]] ## Share on Social Media ``` “Expectation measurably shapes experience. The placebo effect, built into nearly every clinical study, shows that belief, context, and ritual influence how people feel and recover. In a meaningful sense, the person is the placebo, and that power deserves respect and careful use.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-expectation-measurably-shapes-deserves-respect-careful ``` <!-- bryant-content-generator:end -->