<!-- bryant-content-generator:start --> # Fake followers are a short-range game. Purchased... > Fake followers are a short-range game. Purchased numbers can create the appearance of popularity, and people may follow the crowd for a while, yet the numbers carry no engagement, loyalty, or reputation. A smaller, real audience is worth far more than an inflated one. **Source:** [[livestreams/Authenticity and the New Power Structure - Workbook|Authenticity and the New Power Structure]] ## Share on Social Media ``` “Fake followers are a short-range game. Purchased numbers can create the appearance of popularity, and people may follow the crowd for a while, yet the numbers carry no engagement, loyalty, or reputation. A smaller, real audience is worth far more than an inflated one.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-fake-followers-short-worth-far-inflated ``` <!-- bryant-content-generator:end -->