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# Fear of loss weakens negotiation when every...
> Fear of loss weakens negotiation when every outcome except acceptance feels like annihilation. Alternatives, reserves, portable skills, and accurate knowledge of value allow a person to state needs without bluffing.
**Source:** [[livestreams/Creativity, Entrepreneurship, and Inner Wealth - Workbook|Creativity, Entrepreneurship, and Inner Wealth]]
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“Fear of loss weakens negotiation when every outcome except acceptance feels like annihilation. Alternatives, reserves, portable skills, and accurate knowledge of value allow a person to state needs without bluffing.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-fear-loss-weakens-needs-without-bluffing
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