<!-- bryant-content-generator:start --> # Fear is one of the most powerful drivers of human... > Fear is one of the most powerful drivers of human behavior. Many people would rather not admit it, but fear of loss shapes countless decisions, and deceivers know how to use it. **Source:** [[livestreams/Deception, Exploitative Contracts, and the Courage to Leave - Workbook|Deception, Exploitative Contracts, and the Courage to Leave]] ## Share on Social Media ``` “Fear is one of the most powerful drivers of human behavior. Many people would rather not admit it, but fear of loss shapes countless decisions, and deceivers know how to use it.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-fear-most-powerful-decisions-deceivers-know ``` <!-- bryant-content-generator:end -->