<!-- bryant-content-generator:start --> # Fear sells more easily than hope. Negative and... > Fear sells more easily than hope. Negative and dramatic content reliably draws more engagement, even from people who dislike it. Building something positive therefore requires extra commitment and patience. **Source:** [[livestreams/Bringing Social Media to Life Through Local Community - Workbook|Bringing Social Media to Life Through Local Community]] ## Share on Social Media ``` “Fear sells more easily than hope. Negative and dramatic content reliably draws more engagement, even from people who dislike it. Building something positive therefore requires extra commitment and patience.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-fear-sells-easily-extra-commitment-patience ``` <!-- bryant-content-generator:end -->