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# The fish does not know it is wet. A culture is...
> The fish does not know it is wet. A culture is hardest to see from the inside, and the person most immersed in an atmosphere is often the last to notice its temperature. Stepping outside it for a while, then returning, is one of the clearest ways to see it.
**Source:** [[livestreams/The Trojan Horse in the Living Room — Television, Normalcy Bias, and the Royal Brag - Workbook|The Trojan Horse in the Living Room — Television, Normalcy Bias, and the Royal Brag]]
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“The fish does not know it is wet. A culture is hardest to see from the inside, and the person most immersed in an atmosphere is often the last to notice its temperature. Stepping outside it for a while, then returning, is one of the clearest ways to see it.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-fish-know-wet-clearest-ways-see
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