<!-- bryant-content-generator:start --> # A flower does not buy a Super Bowl advertisement;... > A flower does not buy a Super Bowl advertisement; its form, color, timing, and scent make its nature legible to the systems it depends upon. Human marketing is more complex, but the durable principle remains: communicate the qualities through which the right relationship can recognize value. **Source:** [[livestreams/The Power of Social — Identity, Reciprocity, and Opportunity at NASDAQ - Workbook|The Power of Social — Identity, Reciprocity, and Opportunity at NASDAQ]] ## Share on Social Media ``` “A flower does not buy a Super Bowl advertisement; its form, color, timing, and scent make its nature legible to the systems it depends upon. Human marketing is more complex, but the durable principle remains: communicate the qualities through which the right relationship can recognize value.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-flower-buy-super-relationship-recognize-value ``` <!-- bryant-content-generator:end -->