<!-- bryant-content-generator:start --> # The founder should price what others are risking.... > The founder should price what others are risking. Time, reputation, capital, and trust deserve clear terms and a plan for how value will return. **Source:** [[livestreams/Funding Your Dreams Through Trust and Human Capital - Workbook|Funding Your Dreams Through Trust and Human Capital]] ## Share on Social Media ``` “The founder should price what others are risking. Time, reputation, capital, and trust deserve clear terms and a plan for how value will return.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-founder-should-price-plan-value-return ``` <!-- bryant-content-generator:end -->