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# Free teaching remains labor even when no invoice...
> Free teaching remains labor even when no invoice reaches the audience. A creator can serve generously and still build revenue, because sustainable contribution requires time, tools, people, infrastructure, and enough stability for the work to continue.
**Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]]
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“Free teaching remains labor even when no invoice reaches the audience. A creator can serve generously and still build revenue, because sustainable contribution requires time, tools, people, infrastructure, and enough stability for the work to continue.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-free-teaching-remains-stability-work-continue
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