<!-- bryant-content-generator:start --> # Free can be undervalued. Readers sometimes ignore... > Free can be undervalued. Readers sometimes ignore what costs nothing, so a modest price can signal seriousness while still keeping the book widely accessible. Pricing communicates as much as it earns. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Free can be undervalued. Readers sometimes ignore what costs nothing, so a modest price can signal seriousness while still keeping the book widely accessible. Pricing communicates as much as it earns.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-free-undervalued-readers-communicates-much-earns ``` <!-- bryant-content-generator:end -->