<!-- bryant-content-generator:start --> # Gatekeepers now look for the audience a creator... > Gatekeepers now look for the audience a creator has already built. Traditional publishers increasingly ask about mailing lists and social reach before they ask about the manuscript. Building a direct relationship with readers gives an author leverage in every negotiation that follows. **Source:** [[livestreams/Authenticity and the New Power Structure - Workbook|Authenticity and the New Power Structure]] ## Share on Social Media ``` “Gatekeepers now look for the audience a creator has already built. Traditional publishers increasingly ask about mailing lists and social reach before they ask about the manuscript. Building a direct relationship with readers gives an author leverage in every negotiation that follows.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-gatekeepers-now-look-every-negotiation-follows ``` <!-- bryant-content-generator:end -->