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# Generative systems make production abundant, which...
> Generative systems make production abundant, which raises the value of coherent intention, provenance, original observation, and accountable judgment. In agentic media, the creator's highest function is no longer producing every artifact by hand, but governing what the entire system is allowed to mean. The more capable the production system becomes, the more clearly the human must govern its purpose.
**Source:** [[livestreams/Authenticity and the New Power Structure - Workbook|Authenticity and the New Power Structure]]
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“Generative systems make production abundant, which raises the value of coherent intention, provenance, original observation, and accountable judgment. In agentic media, the creator's highest function is no longer producing every artifact by hand, but governing what the entire system is allowed to mean. The more capable the production system becomes, the more clearly the human must govern its purpose.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-generative-systems-production-must-govern-purpose
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